Last year, the Beef Cattle Company launched a specialized app that acts like most social media platforms, except for a special twist—the application is exclusively targeted at the agricultural community.
The Open Range app comes as a response to some restrictions that Facebook has enforced. Recently, the social media giant blocked all attempts to sell live animals by individuals. The Beef Cattle Company’s solution allows for farmers and ranchers to “comment, message, post photos and connect with others to buy and sell livestock and equipment cost-free.” The need for such an innovation in agriculture-focused social media has only been strengthened by the extreme popularity of the app.
All in all, the Beef Cattle Company has made it significantly easier for the agricultural community to make profits, acquire goods, network and even find potential mates for their cattle.
Image Credit: Arkansas Democrat Gazette