As part of its SS20 accessories offering, Supreme has unveiled an unusual and edible product — a Supreme Oreo Cookie. The premium streetwear brand announced the new collaboration via Twitter, stating “Supreme x @Oreo Coming Soon.”
According to the brand, the new Supreme Oreo cookie will be doubled-stuffed and packaged in a 3-cookie pack and consumers can get their hands on the luxury cookies at Supreme stores across the world. Priced at $8 USD, this luxury branded cookie is expected to be released later this month.
This unique collaboration speaks to consumers’ need for exclusive and novel products from brands. By expanding its portfolio to include food, Supreme is setting itself apart from competitors while increasing brand awareness.
Image Credit: Supreme