A new Balenciaga editorial has been launched to support the brand’s Spring/Summer 2020 range and the aesthetic takes cues from political themes. The campaign is inspired by the current political garment and it characterized as “a quiet mockery” that relies on “meaningless word salads” that are “unnervingly similar to actual slogans used by real-life politicians on the campaign trail.”
The Balenciaga editorial boasts slogans like “We Vote For Tomorrow,” “Power Of Dreams,” “Think Big,” “Love Is For Everyone,” and so on. In addition, models in the Balenciaga editorial are made to resemble “an androgynous Bernie Sanders.”
If consumers didn’t know any better, one could make the case that the luxury fashion brand was actually attempting to run for president in the US.
Image Credit: Balenciaga